Penguin Books once wanted to promote their audiobook series to grown-up readers.
So I had an IDEA.
“Cooking”
“Knitting”
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I got this insight when crossing the street during lunch break ——
The book pages will be everywhere out there in sight when you are listening to an audiobook.
A whole series of sketches under different circumstances with different characters reading different books had been done, among which, we eventually chose two to produce.
Some of "Making-of" shots:
(the above one with colorful vegetables and fruits didn't get through in the end )
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Client: Penguin Books
Agency: Y&R Beijing
Art Direction / Copywriting: Odding Wang
Creative Direction: Nils Andersson / Donghai Liu
Photography: Zhong Shi
Ourdoor Bronze Lion Award, 2013
Thanks!